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Airport Attracts Millennial Generation Traveler, Makes Vlog Competition

10 Jan 2019

TEMPO.CO, Tangerang - Millennials are familiar with the world of traveling. For them, adventure is a part of lifestyle. PT Angkasa Pura II, which manages 13 airports, targets the millennial generation to further elaborate facilities at the airport through video posting.

President Director of PT Angkasa Pura II (Persero), Muhammad Awaluddin said that he continued to develop friendly facilities for the millennial generation traveler. "We present a 3A approach, namely Augmentation, Activation, and Amenities," said Muhammad Awaluddin, Wednesday January 9, 2019.

To attract a millennial generation traveler, Awaluddin said there were several activities carried out to encourage the presence of millennial generations at airports managed by Angkasa Pura II. These activities include updating each activity at the attractive airport through social media, holding online game competitions, and the Airport Vlog Competition.

Online game competition is held at Soekarno-Hatta International Airport. The video blogging competition takes place at the airport, describes various exciting activities while at the airport, or trips to the airport. Besides Soekarno-Hatta Airport (Jakarta), PT Angkasa Pura II (Persero) also manages Halim Perdanakusuma Airport (Jakarta), Kualanamu (Medan), Supadio (Pontianak), Minangkabau (Padang), Sultan Mahmud Badaruddin II (Palembang), Sultan Syarif Kasim II (Pekanbaru). There are also Husein Sastranegara (Bandung) Airport, Sultan Iskandarmuda (Banda Aceh), Raja Haji Fisabilillah (Tanjungpinang), Sultan Thaha (Jambi), Depati Amir (Pangkal Pinang), and Silangit (North Tapanuli).

"Millennials will dominate the future portion of the market so that the addition and improvement of digital and current services is a priority," Awaluddin said. "From the aspect of operation and service, it must be more fresh and innovative."

One of the digital facilities that has been implemented is the Airport Digital Lounge with the concept of one stop airport service. In this digital service there is a variety of information about all services at the airport, and equipped with customer service robots.

Entertainment facilities at the airport are also increasingly complete with the presence of game console games and sports corners. There is also an instrumental selfie spot and a co-working space. The entire digital facility is supported by wi-shock facilities or high-speed wifi networks.

Awaluddin added that the millennial generation market was promising. In 2017, 143.3 million Indonesians were connected to the internet. Of that number, 49.5 percent of them are millennial generation aged 19 to 34 years.

Awaluddin hopes that the millennial generation traveler will have his own impression when he arrives at the airport. When they upload positive experiences at the airport through social media accounts, the information can attract other traveler's interest to visit Indonesia.

Reporter: Joniansyah (Contributor)
Editor: Rini Kustiani