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Greget Digital, Angkasa Pura II Sasar Generasi Milenial

08 Jan 2019

Tangerang - Millennials are the focus of Angkasa Pura II's management in working on new market segments that are increasingly prevalent in the digital era. This will be a development of product and service portfolios and targeting service refresher on aspects of operations at the airport.

Muhammad Awaluddin as President Director of PT Angkasa Pura II explained that one of the company's three main programs in 2019 is creating a travel experience for millennial customer segments. "Now it's all digital and the market potential of the millennial generation is mushrooming. We, who must always be present from the aspects of operations and services, must be more fresh and innovative. For that we created the concept of millennials travel experience at the airports that we manage, "Awaluddin said.

To optimize the millennials travel experience program, Angkasa Pura II presents an ‘3A’ approach; Augmentation, Activation, and Amenities. Aware of the market potential of the millennial generation, Angkasa Pura II plans to carry out augmentation or increase and enlarge the segmentation of millennial services. Management considers that the millennial generation will dominate the future portion of the market so that the addition and improvement of digital and current services is a priority.

Furthermore, management needs to carry out a number of activation activities to encourage millennials to be present at Angkasa Pura II managed airports. The branch office team is required to be more aware of the latest event developments in order to be able to activate current activities. The latest activation activity that has been held is an online game competition event held at Soekarno-Hatta International Airport, and the Airport Vlog Competition, a video blogging competition that takes place at the airport or activities during trips to the airport. unique things that are encountered and done at the airport or during the trip to the airport.

Support for renewal amenities, a number of supporting digital facilities have also been carried out. To make it easier for passengers to get information at the airport. The Airport Digital Lounge with the one stop airport service concept has also been implemented in which there is also a variety of information about all existing services in the airport and equipped with customer service robots. Not only that, entertainment facilities are also more complete with the presence of game console games and sports corners. There is also an instrumental selfie spot and a co-working space that can be used by a traveler. The entire digital facility is supported by wi-shock facilities or high-speed wifi networks. AP II also developed a mobile platform application, the Indonesia Airports App, to further enhance the digital experience at AP II airports.

The millennial market is indeed promising. In 2017, there are 143.3 million Indonesians connected to the internet. Of this number, the 49.5% portion is dominated by millennials in the age range of 19-34 years. More promising, the penetration of internet users in the world reached 52.96% of the population of 7.59 billion until July 2018. "Millennials are potential nation assets and are the target market segments. To attract this market, we present the airport approach as a digital destination as one of its key points, "Awaluddin said.

Appreciation was given by the Minister of Tourism (Menpar) Arief Yahya. "Millennial tourists are the future market share. The portion is around 7 million people. This number is around 34% of the target of 20 million foreign tourists in 2019. So, it must continue to be optimized from now on. Who can win it will be the winner. Another word is who win the future, win the game, "said Menpar.

With international expansion and a 1 million tons cargo movement, millennials travel experience is expected to generate Rp. 500 billion in income in 2019. This figure accounts for around 5% of the total AP II revenue projection.

With the increasingly digital airports managed by Angkasa Pura II, Awaluddin hopes that travelers can have their own impression when arriving at the airport. Through social media accounts, it is expected to be able to attract other traveler's interest to visit Indonesia and enjoy millennials travel experience, "In essence, we hope to provide positive inspiration for travelers to be able to enjoy millennials travel experience. So that they can tell through social media accounts and viral on social media. This of course will further encourage us to always be motivated in carrying out business transformation and transformation in the field of infrastructure operations and services, ”concluded Awaluddin.

At present the Airport Digital Lounge has been implemented in Terminal 3 and Terminal 2 of Soekarno-Hatta International Airport and this year will be gradually implemented in all airports managed by Angkasa Pura II.